At Ylopo, I freelance as a Digital Marketing Specialist, where I manage pay-per-click (PPC) and Meta ad campaigns for multiple real estate clients across the U.S. and Canada, with monthly budgets ranging from $600 to over $15,000. I perform regular optimizations across Google PMAX, search, and display campaigns, as well as Facebook and Instagram ads, ensuring campaigns are structured for maximum return on investment. My responsibilities include keyword refinement, budget pacing, bid adjustments, and creative testing, all tailored to improve conversion performance in a highly competitive industry. I serve as one of the primary points of contact for my clients, providing proactive strategy updates and data-driven insights that help elevate their lead generation and remarketing efforts.

​As the Digital Marketing Manager at 1-800 Contacts, I oversaw the cross-sell marketing strategy, driving the promotion of secondary products to our main customer base and successfully generated over $10M in additional revenue annually. My role involved crafting a structured approach to outbound communications by defining key stages within the customer funnel, ensuring a seamless integration with our overall cross-sell strategy. I defined the customer lifecycle for cross-sell initiatives, focusing on creating a customer-centric strategy that enhances the customer journey. My responsibilities also included conceptualizing and executing targeted outbound marketing campaigns across email, text, and in-app notifications, utilizing micro-segmentation and personalized content. Additionally, I led the integration of personalized video software and content, coordinating efforts across multiple internal departments to ensure consistency and effectiveness.

Shifa Healthcare & Community Services is a Houston non-profit clinic and Women's Center with 6 locations throughout Houston. Working with Shifa, I managed their social media, website design, content creation, fundraising events, and marketing strategy. Having the opportunity to work with a non-profit catering to underinsured, minority communities was rewarding personally and professional. Through this opportunity, I honed my skilled in social media, content and branding.

At AkinMears, a national personal injury law firm, I handled all internal and external communications for the marketing department, optimized and designed all digital and social media campaigns, and analyzed campaign data. This position afforded me the opportunity to hone my digital marketing and campaign management skills, while also giving me valuable experience in graphic design and data analyzation.

Ad Results Media is an innovative ad agency specializing in both terrestrial radio and podcast media buying. In this position I was responsible attaining quality endorsements on local radio stations in different markets throughout the country for assigned clients. My main responsibilities included  negotiating rates, vendor relations, monitoring budgets, overseeing advertising contracts and schedules, and maintaining detailed/organized files for each project.

With Innovia Communications, a video conference services provider, I created and maintained the company website, managed the social media pages, and also improved internal communications within the company. Working for a smaller company afforded me the opportunity to wear many hats, and attain skills that I still use today.

At Protera Health, I served as the Digital Marketing Manager, leading initiatives that significantly expanded the company’s digital presence. I launched and managed the company LinkedIn Newsletter and website content, creating a consistent content strategy that resonated with both B2B and patient-facing audiences. I also produced original video content, including expert interviews, patient testimonials, and podcast episodes, which became cornerstone assets across digital channels. My work directly contributed to a 16% increase in LinkedIn traffic and a 22% boost in overall website engagement, driving awareness and supporting lead generation in a highly specialized healthcare market.

As the Digital Marketing Manager at KORE Wireless, I drove significant growth by increasing year-over-year organic traffic by 60% within just 6 months through strategic technical SEO efforts, resulting in an additional $319,000 in revenue. I also boosted PPC ROI from 0.5x to 1.5x, contributing to a $200,000 increase in revenue attributed to PPC campaigns. By optimizing ads and keywords, I achieved a 270% increase in Google Ads conversions over the same period. I managed an advertising budget of over $20,000 per month, oversaw all corporate web properties including their build, design, and optimization, and conducted ongoing testing and analysis to enhance our website's conversion points and drip campaigns. My role also included producing detailed weekly and monthly campaign performance reports, providing actionable insights for improving campaign effectiveness, and supporting budget creation to ensure efficient allocation of resources across all marketing initiatives.

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As the Digital Marketing Specialist at Houston Eye Associates, I enhanced social media engagement by 35% through the creation of original and engaging content, including social media copy, blogs, and videos. My role involved executing the graphic design for over 100 marketing collaterals and facilitating the development of digital ads for social media and Google ad campaigns, which led to a 17% increase in online inquiries. I also drove email marketing efforts, significantly boosting the click-through rate from 6.2% to 14.8%. By implementing targeted digital campaigns and email marketing strategies, I contributed to a 7% increase in lead generation.

Ad Results Media is an innovative ad agency specializing in both terrestrial radio and podcast media buying. In this position I was responsible attaining quality endorsements on local radio stations in different markets throughout the country for assigned clients. My main responsibilities included  negotiating rates, vendor relations, monitoring budgets, overseeing advertising contracts and schedules, and maintaining detailed/organized files for each project.

Amalto Technologies is an international e-business cloud services provider that specializes in order to cash documents and processes. As the Junior Marketing Associate, I managed all of the company's social media sites (Facebook, LinkedIn, and Twitter), vendor relationships and website redesign. As well as created blog posts and e-mail marketing campaigns. Here, I was able to embrace my passion for branding, website design and content creation.