Industry: Technology (SaaS)

Year Completed: 2021

Situation: An international SaaS did not have an established organic strategy. Needing to increase their organic conversions and improve their overall site ranking, I led the organic strategy.

Challenge: Drive organic traffic and conversions with an organic strategy that supports messaging from existing marketing campaigns.

Goals:

• Increase organic traffic.

• Generate organic conversions and revenue.

• Increase overall and technical site health and site ranking.

Solutions:

• Define and execute a new organic strategy utilizing SEM Rush, Google Analytics, and other analytical tools.

• Clean up technical site errors to improve site performance and user experience.

• Optimize current content in accordance with organic strategy.